Since COVID, a new ecosystem has arrived, something out of the norm for the past. Sadly, and globally, some of the largest ecosystems have experienced corruption, or taken a path that could land them in a downward spiral. …

Our work with entrepreneurs around the globe has made one thing clear: most new or young entrepreneurs are hungry for a network of professionals with which to share insights and stories, grow their knowledge and understanding, and garner support for their work. Unfortunately, entrepreneurs too often feel isolated and lonely…

Simon Sinek’s book, Start With Why, gives us some insight into leaders around the world, and how they and their followers connect and engage in a meaningful way. The idea of starting with Why? comes from the concept of the Golden Circle: What, How, and Why. Why takes the center…

Leading leaders is not as easy as it sounds! I’ve been blessed to have worked with leaders from around the world who lead many other leaders — from leaders of countries and universities to leaders of programs, many leading teams of leaders leading teams. I’ve learned that those who do…

Occasionally a customer will outgrow what you offer, or you will outgrow the services your customer needs. A young man I know used to be a one-man show in marketing. As his clientele grew, he began hiring people to help, and eventually had a staff of ten, and his overhead…

How long does it take before a customer refers other people to you? Certainly someone you know has said, “Let me take you to my favorite spot,” or directed you to a store or service provider they trust. The question is: When do customers start sharing their thoughts about you…

Your customer generally begins with one transaction for one product or one service. How long does it take before they buy or ask about another? Yes, some might buy several things right away. …

In some businesses, customers make a transaction every day. In others, it might only be once a year, or every few years. Coffee shops have customers that come in every day. Business consultants may see their clients monthly or quarterly. …

While we all love Steve Blank’s approach to get, keep, and grow customers, it is important to understand the six life cycles every entrepreneur must know by heart in order to grow their business. We’ll look at each of them in the coming weeks. #1: The Life Cycle of Attraction …