In some businesses, customers make a transaction every day. In others, it might only be once a year, or every few years. Coffee shops have customers that come in every day. Business consultants may see their clients monthly or quarterly. …

While we all love Steve Blank’s approach to get, keep, and grow customers, it is important to understand the six life cycles every entrepreneur must know by heart in order to grow their business. We’ll look at each of them in the coming weeks. #1: The Life Cycle of Attraction …

Sometimes our brains trick us and allow us to think that success happens “overnight.” While I can’t say that doesn’t happen on rare occasions, what I can confirm is that the successes I have seen are usually the result of a long journey. I remember working with one entrepreneur who…

Many educational institutions say you have to have experience to start or grow a business. Working with under-served, under-represented, or under-resourced communities for several decades now, I say that most of the time the last thing you need to start or grow a business is experience. I’m not saying that…

Throughout my career, I’ve learned that many leaders define success based on different ideals. In today’s discussion, I will highlight the challenges of defining success. Over the years, I have seen that many resilient and successful entrepreneurs and leaders do not allow others to define their success. They defined it…

This final blog about segmentation is focused on the behaviors of your customers. As I’ve said before, the more you know about your customer, the better you will be able to attract and keep their attention. …

Far too often, entrepreneurs tell me, “Everyone is my customer.” The reality is that they are NOT, and that is why I’ve been focused on Market Segmentation for the last few weeks. Every marketing guru in the world will tell you: The more targeted you are with your marketing, the…

Many entrepreneurs tell me: Everyone is my customer. Let’s look at that statement. If I’m selling a bottle of water, can everyone buy it? Sure, everyone is welcome to buy it, but the question is who are you going after to make sure they buy your product? …

Over the next few weeks, I’ll share with you some insights I’ve gained on how to create meaningful customer or market segments that will result in benefits to you and your customers. Many entrepreneurs start off thinking, Everyone is my customer. In the process of discovery we usually uncover ways…