Keep it Simple

Faris Alami
3 min readMay 13, 2024
Image from Unsplash by Brett Jordan

I’ve been blessed to meet so many small business owners and entrepreneurs from around the world — all of whom have given me great insight on what it takes to make a business work.

I’ve met with people with PhDs, and those who never went to school. I’ve met with some that had all the bells and whistles of IT and Software and social media, and those that still use paper and pen for everything.

You may be thinking Faris, launching a business today has to be more complex than it was in the past.

I challenge that thinking.

I’ve worked with multi-millionaire entrepreneurs that still use pen and paper and no technology whatsoever. You might be thinking Well, that depends on your industry!

I challenge that as well.

It is, of course, important to know what is happening in your industry and in the world. But at the end of the day, what really makes a business work or not work is just one thing. You know what that is — customers buying products or services!

When there are customers willing to give you money in exchange for the service or product you offer, the other stuff doesn’t really matter.

I say that because I’ve worked with entrepreneurs who are just looking for the “next big thing” to go after. I’m not saying you shouldn’t, I am saying focus on…



Faris Alami

Global Entrepreneurship ecosystem, SME and leadership development in local communities