Let’s Go Global
Over the years, I’ve learned that going local is the first step to going global. Local is not the end all but is the beginning of all.
I’ve learned a few more things working with thousands of entrepreneurs launching products and services in their communities, and taking them globally from their perspective.
I’ve been able to help others think through the strategies, tactics, and implementation plans to ensure that their growth expansion becomes reality much faster.
We’ve helped some create an export plan, understand which market to launch first, which customers, what language, policies, and procedures, some of the tools available, and of course, the ISM family connections globally.
As you think about global markets, it can be overwhelming to think that there are 190+ countries globally. What I encourage you to think about is where else can it be sold, in what other countries? There are government support agencies in almost every country I’ve worked in, that will support you to go global. The country you are launching from may also have support systems or mechanisms in place.
Just knowing the terminology — landing, soft landing, export assistant, import assistant, these terms right away could help you get some resources free or low-cost in the local communities you are in and the global communities you hope to…
