Marketing Segments: Demographics

Faris Alami
2 min readJun 14, 2022


Image from Unsplash by Adeolu Eletu

Many entrepreneurs tell me: Everyone is my customer.

Let’s look at that statement. If I’m selling a bottle of water, can everyone buy it? Sure, everyone is welcome to buy it, but the question is who are you going after to make sure they buy your product? It was made for… whom?

When you think of it that way, you can start putting your customers in different segments, and there are many ways to do it.

In this post we’ll explore Demographic Segments: Understanding how to influence potential buyers based on their age, gender, education and/or income level. When you think along those lines, you can present your information to them in a specific way.

Let’s say you are selling t-shirts.

Your target group, for the moment, is men and women 18–24 years old. Now think about the best way to word your messages in order to grab their interest. The 25–35 age group might respond to a completely different message regarding the same t-shirt. Thinking like this allows you to create multiple multiple message, engaging people in a more personal way.

Marketing segments can be tightly focused, raise your energy, and positively impact your results because you can easily modify your messages as you go along.

Do what you can to learn about your customers so you can align with them in a deeper way.

I encourage you to always think about the different ways you can categorize your client list.


We see our blogs as opportunities for dialogue. Please share your thoughts as comments.

  1. What demographics are important to you, your products or services?
  2. Can you create multiple segments from each of the demographic items you select?
  3. What other tools have you used to segment your customers?


Faris Alami is Founder and CEO of International Strategic Management, Inc. (ISM). He works internationally, presenting Exploring Entrepreneurship Workshops and other entrepreneurial ecosystem — related ventures.



Faris Alami

Global Entrepreneurship ecosystem, SME and leadership development in local communities