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Strategies versus Tactics
Apparently there is some confusion in the entrepreneurial/small & medium sized business world about tactics and strategies.
In our programs and training sessions, we define them this way:
Strategy is to become a global company — the big picture/road map.
Tactics are deciding why, where and when to begin — the actual action steps that take you there.
Whether you are starting from scratch or growing an existing business, think about the strategies first.
In the startup stage, tactics — the action steps — might be the only thing that keeps your business alive. At one point there will have to be a balance between tactics and strategies if there is to be continued growth.
What action steps need to take place today versus those that might take days, weeks or months?
If the strategy is to become a global company, take one idea and run with it. The tactics could be in response to questions such as:
- Do I have a website that could address the new branch?
- Do I have a contact in that new city or country?
- What do I need to do to make that happen?
- What community, committees, or big ideas do I need to be involved with?
