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Working through Tough Economic Times

Faris Alami
2 min readMar 21, 2024

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Image from Unsplash by Mathieu Stern

Whenever there are changes or shifts in the economy, there is talk about the challenges of starting or growing a business. Did you know that many of the largest companies in the world started in tough economic times?

When we focus on what is going wrong — the things we should learn from — there are always opportunities to make things right. Or, an opportunity to solve a problem that people didn’t pay attention to before.

The businesses I’ve started over my career have faced ups and downs just like any other. The key is to focus on what you can control and let go of what you cannot control.

You cannot control the overall economy. But you can control the marketing and sales efforts you are using to attract and retain customers, employees, or partnerships.

How do you do that?

Focus on the numbers. The numbers in sales and revenue, in how many people you speak with about your business, the number of proposals you present, the number of transactions you make in a given time, your expenses, and how you can reduce them or sustain them. All of these numbers become vital to the health of your business.

I encourage you to look at these numbers daily, weekly, monthly, or whatever scenario works for you. During tough economic times the numbers are critical and…

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Faris Alami
Faris Alami

Written by Faris Alami

Global Entrepreneurship ecosystem, SME and leadership development in local communities

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